Content Marketing Manager

Overview

As one of the fastest-growing and highest rated commercial Energy Suppliers in the UK, we are looking to recruit a talented, experienced, and highly motivated Content Marketing Specialist/Manager based at our offices in Guiseley, Leeds.

This is an exciting opportunity to take a lead role in shaping our content marketing function, driving engagement, and expanding our online presence. This role offers an excellent opportunity to develop innovative content strategies, manage multiple content channels, and make a significant impact on the future of our business.

At UGP we aim to attract people from diverse backgrounds to build on our inclusive culture. We welcome applications from everyone regardless of age, race, gender, religion or beliefs, disability, gender identity, or sexual orientation.

Responsibilities

• Develop and execute the overall content marketing plan in line with the marketing strategy.
• Create, manage, and publish content across various platforms including blog posts, whitepapers, case studies, and social media channels.
• Manage and grow social media presence, engage with the audience, and foster community engagement.
• Collaborate with the graphic designer to create visually appealing content.
• Write compelling and high-quality copy for various platforms, including the website, emails, and ads.
• Create and manage a content calendar to ensure consistent and timely delivery of content.
• Coordinate with the Head of Marketing, the wider marketing team, and other departments to ensure cohesive marketing efforts.
• Stay up-to-date with the latest trends and best practices in content marketing and social media.
• Analyse content performance and optimise strategies accordingly using analytics tools.
• Ensure that all content activities are aligned with the company's objectives and brand guidelines.
• Develop and implement strategies to increase website traffic and generate sales leads.
• Manage the organic performance of the website, using best practices in SEO.

The Individual

• At least 5 years’ experience in a content marketing role, either in-house or agency.
• Experience of B2B marketing within a similar industry, or industry with similar challenges.
• In-depth understanding of content marketing channels and strategies.
• Experience with content management systems and social media platforms.
• Knowledge of SEO best practices and the ability to implement them in content creation.
• Excellent writing and communication skills, with a strong portfolio of published content.
• Strong project management skills, with the ability to handle multiple content initiatives simultaneously and work under tight deadlines.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Creative thinker with the ability to develop innovative content marketing campaigns.
• Strong organisational skills and attention to detail.
• Ability to work independently and as part of a team.
• Driven to achieve results and exceed targets.
• A thirst for innovation and a desire to explore new and exciting ways to use technology to support content generation.

Join the Team

• Excellent salary based on your experience
• Regular company socials
• 25 days annual leave (plus Bank Holidays) and holiday purchase scheme for up to 5 more holidays per year
• Fun and energetic environment
• Career progression
• Scope to grow with a vibrant business
• Monday – Friday: 9-5pm, with some hybrid working considered
• Health and Wellbeing Programme
• Cycle to Work Scheme